Mapper
Track. Record. Evaluate.
Track shoppers' behavior, on-location and in real time, for analytics-based map of their experience.
Mapper tracks your shoppers-in real time, in real environments-gaining valuable, natural insight into shopper behaviour, without direct interaction.
Question: Does your shopper see or engage with your product and marketing as they travel through the store or retail environment? How do they respond to your brand presence?
Answer: Mapper discovers and discloses information regarding your shopper's retail experience, providing analytics-based opportunities to reposition your presence, increase sales and exposure, and show the shopper how good your product truly is.
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Track Shopper behaviour
Mapper can determine from your results where the shoppers observed go within your store.. how long they dwell for and what they interact with. Along with this information your team can record specific profiling information for each shopper they track.
Assess Purchase Intentions
Incorporating Mapper and exit interviews within Mapper, you can determine the shoppers intentions and gather valued insight into the attitude towards the brands being tested.
Consumer Preferences
In-store observations and qualitative research hand in hand will deliver you great insight into how consumers behave. Mapper can gather information to define consumer preferences based on the shoppers individual tastes.
The Journey... track shoppers in real time
Mapper is a tablet-based application that provides you with an easy-to-use tool for field research within a retail environment. Your field agents can track shoppers from a distance without direct interaction, gaining valuable, natural insight into shopper behaviour. Data gathered from the field is instantly available on the online dashboard.
In-store observations and qualitative research together will deliver you great insight into how consumers behave
Mapper Insights gathered
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Shopper journeys
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Traffic flow (including shopper entry & exit)
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Product interactions - pick up, put back & add to basket
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Marketing interactions
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Time in store/aisle/checkout
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Store evaluation eg. bottle necks, queuing
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Average shopper time, interactions and baskets
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Shopper journeys output as heat maps
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Data output and displayed online instantly
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Post survey questionnaires
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Customer in store journey
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Customer profiling
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Product placement testing
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POS / Marketing testing
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Queuing/Shopper time