Monitor
On-site, real-time data shedding light on Shoppers'
decision making.
What is your shopper thinking? What motivates their choices?
Why do they do what they do? Set the questions and data that you want to track, and Monitor will record the answers as they relate to your shoppers' behavior. Apply customisable surveys and observational queries, get insights and information.
Your field agents can gather specific information by either standing back and observing shoppers in the retail environment, or approaching shoppers for a face-to-face shopper interview.
All through an easy to use, tablet-based dashboard.
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Product Benefits
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Fast turnaround , both compiling and presenting data
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Re-usable digital format
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Cost effective
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Adaptable to any category
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No impact to retail outlet
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Single or multiple sites
Live data gives you power
Gather data and track field surveys as they are happening, through shopper interviews or remote observations, and execute tactics or changes immediately, based on live insights.
Monitors flexible, tablet-based application can be deployed to any resource group that visits stores regularly.
Facilitate data-driven success
Monitors digitally collected insights reduce the hassle of collecting data using pen and paper, then transcribing and analysing, and only then producing qualifiable and quantifiable measures. Monitors visually engaging, dashboard driven analytics save a lot of time on post-survey production.
Digitally collect in-store data
Take the guess work out of your shopper' choices regarding your brand, product and marketing. Retailers, researchers and manufacturers can measure in-store compliance for both new initiatives as well as standard trading terms. Monitor allows recruitment of shoppers and/or store resources to capture the "why" behind the store environment and shopper behaviour. Multi site and multi-project capabilities, and digital integration, means Monitor collects and compiles data as soon as it is entered in the field, saving valued turn around time.
Gather great insight straight from the shopper, delivered direct to you.
Monitor Insights gathered
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Shopper direct questionnaires
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Questionnaire statistics
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Product interactions
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Marketing interactions
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Time in store/aisle/checkout
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Dwell time
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Shopper profiling
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Data output and displayed online instantly
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Shopper profiling
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Fast data turnaround
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Product placement response
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POS / Marketing response
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Shopper timing
Create. Evaluate. Communicate