Running a survey through a retail outlet, if they let you, is time consuming and difficult in the current climate. It is hard to set up without the competition seeing what your testing, and it is difficult to ensure the layout will stay the same for every participant that is involved in your shopper survey, plus it takes a very long time to get results using traditional methods.

 

Virtual Shopper is a secure online platform, password protected, individualised to your product and market. ShopperWatch provides rapid delivery of survey results, while avoiding competitive market exposure and the demands of real-world setups and tear downs, saving significant time and money.

 

Virtual Shopper also delves deeper into layout, price and promotion of the category-level shopper decision-tree information like never before. When testing the effectiveness of in-store marketing tactics for fast-moving consumer goods (FMCG), tactics that can be the pivot point between profit and loss, Virtual Shopper provides you with the data that makes a difference.